The definition of affordable means different for
different people depending on the socio-economic class, income levels etc. In
India, the term applies most pertinently to housing created for the EWS
(Economically Weaker Section) of society so that they, like the middle class,
can also benefit from the financial and emotional security of home ownership.
While this segment of housing did not receive sufficient impetus in earlier
years, the incumbent BJP Government has made it clear that it intends to see a
significant increase in housing projects aimed at the bottom-most and the
thickest part of the income pyramid. This means that we are looking at an
interesting new phase in India where affordable housing in India is getting
preferred rather than 'poor cousin' status.
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As a result, we are seeing more and more investors
focusing on budget homes. Clearly, affordable housing is a business vertical
that has stood the test of time when larger format housing has failed to
attract buyers and investors. Today, larger developers who previously focused
only on mid-income and high-end housing projects are seriously looking at
building up their presence in affordable housing, as well. Their rationale is
that the higher-volume/lower-margins affordable housing segment is a reliable
hedge against the market slowdown in costlier housing, and also because budget
housing is a new means for reputed developers to leverage their brand value.
courtesy inputs: moneycontrol